Take a look at this fabulous Soho Loft conversion by The Apartment. The Apartment is a creative agency that specializes in design for all facets of life, from branding, marketing, architecture, interior, product and graphic design. Looking at this interior transformation, you can tell that the ideas put in motion come from somewhere deep, somewhere where the grand scheme is equally important as the details. It is therefore no surprise that a multi disciplinary creative agency was behind this conversion. It’s nice to see the conservation of some of the original elements, like the brick wall, in contrast with brand new modern components, like that fireplace. There’s this modern, mid-century, vintage, industrial, oriental, classical mix going on, that you would think hard to pull off without looking confusing (and it is!) but the feeling in this loft is still very unified. The Apartment was able to capture the harmony and let it colorfully shine throughout. Fabulous.
via The Apartment.