ULTRA MODERN DECOR

Contemporary Amalgamation of Natural and Artificial - Interior and Exterior

Located in the busy urban center of Gangnam in Seoul, Korea, this ultra-modern structure by Mass Studies Architecture is one of those spots worthy of a visit if you find yourself in town. Set amid the rapidly rising and utterly upscale retail, commercial and entertainment establishments of the area, the building stands out for its contemporary and innovative green facade, winding its way around clean, contemporary windows that offer a peek at what’s inside. The living mossy exterior, which is composed of a geotextile planting with herbaceous perennial, makes its way inside and spills along the walls of a downward staircase leading to the subterranean Multi-Shop. On the main floor, enter the Ann Demeulemeester through the western courtyard. Topping the structure is a restaurant, accessible via a staircase spanning the entire eastern face of the building. “This building is not meant to be just another ‘object’ to be experienced externally, but rather as a synthetic organism of nature and artifice,” according to Mass Studies. “This proposal is an attempt to incorporate as much nature as possible into the building within the constraints of a low-elevation, high-density urban environment of limited space (378㎡). The building defines its relationship between natural/artificial and interior/exterior as an amalgamation, rather than a confrontation.” Mass Studies Architecture.

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